Key Takeaways from the Gateway to Canada Seminar, on September 27, 2026

Key Takeaways from the Gateway to Canada Seminar, on September 27, 2026

The potential of the Canadian market:

1. Advantages of the CPTPP
2. Canadian consumer behavior and current product preferences in this North American market

Advantages for Vietnamese businesses:

1. The position of Vietnamese brands in Canada
2. Strong production capabilities and cost competitiveness
3. Access to raw materials
4. Trade agreements offering favorable tariff benefits

The seminar also highlighted several challenges Vietnamese businesses face when entering Canada and expanding their markets:

1. Keeping up-to-date with market data
2. Developing strategies that match the company’s size and capabilities
3. Finding the right Canadian business partners

The speakers discussed key factors Vietnamese businesses should consider when entering Canada, from assessing the market and developing a suitable roadmap to establishing a market presence and implementing marketing activities that connect products with the target consumers.

The Gateway to Canada seminar also talked about a Business Readiness Assessment Matrix, allowing businesses to evaluate their readiness to expand into international markets and identify areas that may need further adjustment before entering a new market.

The seminar then provided an overview of the 7 key legal and import steps for bringing F&B products into Canada. Vietnamese businesses and Canadian importers need to understand and complete these requirements to ensure a smooth market entry and avoid legal issues that could delay product distribution.

At the end of the seminar, PNP Canada and Platform Expand introduced a package for Vietnamese businesses entering the Canadian market to choose, including:

• Market entry
• Trade promotion
• Marketing execution
• Fulfillment services
• Growth management
• Finding suitable business partners in Canada

Still considering whether your business is ready to enter the Canadian market?
Book a consultation with PNP Canada and Platform Expand to discuss your market entry plans in detail.